Assert your style dominance at UNDRGROUND. With our collection of men’s and women’s urban streetwear online, you can’t go wrong. Look fresh, sharp, and on point with these fine AF looks from an all-Aussie brand inspired by the Sydney lifestyle.  


UNDRGROUND is so much more than a luxe Sydney streetwear label; it’s a way of life that seamlessly blends comfort and couture. We blur the boundaries between lifestyle and fashion, making our collection the perfect urban apparel for just about every occasion, day or night. 

Born and bred in Sydney, UNDRGROUND was established in 2020. While we may be a relatively fresh brand, we bring plenty of experience and passion to the mix. The result is a collection of convertible, street-smart urban wear that is designed with inclusivity in mind, perfect for the modern Sydney lifestyle. We have something for everyone — men, women and even kids. We’ve taken an identity and turned it into a collection of must-have urban streetwear items, so your wardrobe is your lifestyle, and your lifestyle is your wardrobe. 

Limited edition pieces you can’t live without

All of our exclusive apparel is designed to take you from day to night in total style and comfort. Plus, each piece is part of a limited edition, which means that there will only ever be a select few of our UG fam who are rocking that particular line. We’re big on inclusivity here, but there’s nothing wrong with creating exclusivity through our limited edition collections. We preach individuality, so you can make sure you’re always looking on-trend while still displaying your unique sense of style.

Urban streetwear in Australia for all occasions

The Sydney urban streetwear look has hit back in a big way in recent years. With celebs and musos rocking trackie bottoms and hoodies, you can get the same effortlessly slick looks at UNDRGROUND. This is luxe streetwear in Australia at its best. 

For guys, you can’t go past our urban wear online collection of men’s tracksuit pants, hoodies and tops. Match your UG trackies with your favourite pair of Nikes and a crisp, white UG tee, and you’re ready for whatever life throws your way. For the girls, try styling our super-sleek leggings with a cut-off UG jumper and you’ve got a killer look that’s impossible to ignore. Whatever you’re doing — whether that’s kicking back with mates, mimosas at brunch with the girls, going out for the night or simply heading to the gym — the UG urban wear Australia collection is the perfect fit. 

Shop the best streetwear in Australia online

There’s only one place to buy the best streetwear online, and that’s right here on our online store. So if you want to look fresh and be as comfortable as possible, make sure to check out our extensive range of UG men’s tracksuit bottoms, crew cuts and hoodies, and our ladies’ range of trackies, leggings, tops and jumpers. Plus, don’t forget to take a look at our exclusive kids’ clothes so that the little ones can look just as cool as the big kids. 

Shop the latest in high-quality urban streetwear online at UNDRGROUND today and get your hands on the latest trends in streetwear apparel. All orders over $100 get free express shipping Australia wide. 

Got a question for us? Don’t hesitate to reach out and get in touch